Our natural point of departure is the visitors’ experience:

What are their purposes and interests? From where do they want to go to where? What are their intuitive wayfinding strategies?

We call this user centered wayfinding, the goal being to make the visitors’ wayfinding as easy and successful as possible.

The two underlying questions are; what is where and how do we get there? We also investigate what already exists to assess what is excellent and what can be improved.

In his classic book ‘The Image of the City’ (1960) Kevin Lynch described how a city is intuitively known by its users. We use these insights and others to make our clients spaces legible to their users.

Our goal is to create public art connected to place, emphasizing the importance of developing meaningful narratives to authentically reflect the cultural and environmental context of place. We aim to design works to fundamentally engage with the unique characteristics and stories of a particular space.

The creative focus is on immersive experiences inviting interaction and emotional resonance with visitors. This involves exploration of the physical environment, carefully considering how users might experience the artwork from various perspectives—near, far, and through intimate inspection. The ultimate goal is to create installations, whether physical or digital, that establish a genuine and comprehensible connection between the audience and location.

Central to the work is a commitment to authenticity through research and a respectful approach to storytelling. We aim to understand the cultural heritage, narrative, and environmental significance of the place, translated then into creative expression.

We combine traditional design practices, art practice with both traditional and contemporary modeling techniques, ensuring that each piece is both artistically innovative and rooted in the specific context of its story and environment.